Branding & Logo Design

Unleash the Power of Strategic Branding

We specialize in small business logo design, brand identity, marketing materials, and custom websites.

Our approach goes beyond traditional aesthetics, diving deep into the essence of what makes your business unique. We craft compelling brand stories that resonate with your audience, ensuring your brand isn't just seen—it's remembered.

Identity Development
Creative Storytelling
Establishing Guidelines

Marketing Collateral
Visual Language
Competitive Analysis

Our Branding Process

Whether you're defining or re-defining your brand strategy, we have your project covered from concept to a complete marketing plan. Not only do we provide expert logo design, but we define your position, voice, and audience persona.

We produce all the stationary, business cards, and collateral you need to look outstanding when it's time to face your customers. We offer a wide array of graphic design services for corporate brochures, social media, and ppc digital advertising.

Discovery

Mission, Vision & Why
Products / Services
Competitor Landscape
Market Environment
Customer Segment
Customer Journey
Buyer Persona
Visual Experience

Definition

Core Values
Story
S.W.O.T. Analysis
Growth Strategy
Target Market/Audience
Differentiators
Advantages
Unique Value Proposition

Identity

Name Procurement
Logo Design
Slogan
Trademark
Personality
Image
Narrative
Domain Procurement

Position

Style Guide
Brand Manifesto
Key Messaging
Customer Experience
Marketing Collateral
Presentations
Stationary / Business Cards
Signage/Packaging

Our Branding Philosophy

Branding is at the heart of creating deep connections. It's about your business's values, vision, and voice translated into a cohesive brand identity that drives engagement and loyalty. We employ a strategic approach, combining creativity with market insights to set your brand ablaze.

Brand Strategy: We unlock your brand's potential with a strategy that aligns with your business goals and speaks directly to your target audience.
Visual Identity: From logos to color schemes, we create visual identities that capture the essence of your brand and make a lasting impression.
Brand Message: We craft messaging that reflects your brand's personality and connects with your audience on an emotional level.
Digital Branding: We ensure your brand shines across all digital platforms, from your website to social media and beyond.

Brand Manual / Style Guide

Do you admire brands that have a consistent presence across all their marketing materials? It's because they have a set of visual requirements. Brand guidelines are a communication tool for internal teams, as well as partners, press, public relations, and any other entities that want publishable information on your company.

We make brand guides that set standards for how your business should be represented, contributing to recognizability, and keeps your marketing message focused. Save time and money by having a style guide prepared for distribution internally, and externally.

Color
Culture
Domain
Image
Logo
Mission

Personality
Photo style
Position
Promise
Story
Strategy

Symbols
Target Audience
Typography
Values
Vision
Voice / Tone

Professional Logo Design

Emblems • Pictorals • Logotype • Abstract • Lettermark • Mascot • Combinations

From restaurants to retail, home services and realty, we bring your visual identity to life! We know how to compliment your image with a stunning logo that makes just the right statement about who you are and what you do.

At Your Service

Objectivity: We provide an outside perspective, helping you identify strengths, weaknesses, opportunities, and threats.

Strategy: We develop a comprehensive brand strategy and message that aligns with your business goals and your target audience.

Consistency: We ensure your brand message and visual identity are consistent across all media channels.

Creativity: We bring fresh creative ideas that take your company from a small business to a memorable brand.

FAQ - Frequently Asked Questions

Q: Why is defining a small business brand identity important?

A: Traditional advertising methods of the 20th century gave way to digital outlets. It is absolutely critical to differentiate your business from competitors, and create brand loyalty among your customers. A strong brand foundation propels marketing efforts in the digital marketplace.

Q: What key elements should be considered when defining a small business brand identity?

A: Target audience, mission and values, brand personality, visual identity (logo, colors, fonts), and brand voice.

Q: How can I determine my target audience when defining my brand identity?

A: Conduct market research to understand demographics, psychographics, and behaviors of your ideal customers.

Q: How do I establish a brand personality for my small business?

A: By defining the unique character and qualities your brand embodies, which resonates an emotional connection with your target audience.

Q: What role does the brand voice play in defining a small business brand identity?

A: Brand voice reflects the tone and language used in your brand communication. It helps convey your brand's personality and values consistently across all marketing channels, establishing a strong brand identity.

Q: Why is maintaining brand consistency across all small business touch points important?

A: Brand consistency is crucial for building brand recognition, trust, and loyalty among customers. It increases brand recall, differentiates your business from competitors, and drives customer loyalty.

Q: What are key touch points where small businesses should maintain brand consistency?

A: Small businesses should focus on maintaining brand consistency across their website, social media profiles, email communications, business cards, packaging, and other brand materials.

Q: How can small businesses ensure consistency across different touch points?

A: By creating detailed brand guidelines that define logo usage, color palette, typography, tone of voice, and imagery. Q: What are the benefits of maintaining consistent branding in small business marketing?

Q: How often should small businesses review and update their branding to ensure consistency?

A: Every small businesses should conduct a thorough branding audit at least once a year to ensure their brand remains relevant and aligned with their business goals.

Complimentary Brand Audit

Every brand has room to improve. We identify potential wins for immediate impact, and propose enhancements for improving awareness and interest among your buyers.