ABOUT US
Our Mission
Build trust and engagement between brands and their ideal customers.
Core Values
Make Lasting
Impressions
We don't think making a great first impression is good enough; we want it to last. Our best effort goes into every thing we do, from the first task each day to the very last. Always.
Outperform
"The Norm"
Be the change you want to see they say. We strive to always do better than expected, pushing ourselves to be more productive, efficient, and accurate at every level.
Operate
With Integrity
Everyone associated with our organization carries a strong moral compass leading them to do what is right for our clients and the healthy growth of their enterprise.
Our Founder
"I have a passion for helping businesses create a strong identity, reach their target audience, and have the right marketing position to scale their enterprise."
Michael Spinka
Creative Strategist | Technology Specialist | Developer | Designer
Michael is the former Vice President of Technology for a multi-award winning advertising startup that scaled coast to coast with a demonstrated history of success in marketing technology. He founded The On Fire Group to help small businesses successfully implement affordable marketing strategies that get results.
"I have a passion for helping businesses create a strong identity, reach their target audience, and have the right marketing position to scale their enterprise."
Our ideal Partnership
We know running a small business is hard enough just trying to keep up with being the best at what you do. Modern marketing is technology driven and constantly evolving, which adds complexity to building strategies, planning budgets, managing expectations, all while trying to achieve a very simple goal - you want more customers.
If you recognize marketing is a critical component to growth and are ready to invest in your future, we bring an affordable option with more experience, better results, and faster execution than hiring a full-time marketing employee - for about the same cost.
It takes decades for one individual to master copywriting, design, evolving software platforms, while at the same time strategizing and analyzing result data. Consider outsourcing our fractional marketing team of experienced professionals that can manage your small business marketing needs from day one.
If ongoing monthly services aren't in the budget, or the immediate need is short term, we do offer fixed-rate solutions to get you where you need to be. Take a moment to say hello; we're friendly!
Local Marketing Insights
We service clients all across the USA. Additionally, we service direct marketing areas in DE, MD, NJ, NY, PA, VA, and the Mid-Atlantic region where we made demographic summaries available on this website.
This information is for targeted marketing by residents, home owners, gender, age, income, or other marketing information purposes. Other states are available. For those not shown, please contact us for more information.
State of Delaware location coverage, county, and local demographic marketing insights.
Maryland
Coming Soon.
State of New Jersey location coverage, county, and local demographic marketing insights.
NEW YORK
Coming Soon.
State of Pennsylvania location coverage, county, and local demographic marketing insights.
Virginia
Coming Soon.
Next Step - Reach More Customers!
Digital Marketing Services
Branding
We develop brand identities and professional logo designs, so your business will appeal to buyers in the marketplace.
- Brand Identity & Strategy
- Branding Process
- Professional Logo Design
- Graphic Design
- Brand Style Guides
- Brand Manuals
Marketing
Our digital marketing services reach your target audience with messaging that commands attention and inspires action.
- Search Engine Optimization (SEO)
- Digital Advertising (SEM) / Pay Per Click (PPC)
- Email Marketing
- Blog / Content Publishing
Website Design
Drive sales with a website design that ranks in search results and guides customers along their path to purchase.
- Website Design / Development
- (CMS) Content Management Systems
- WordPress Maintenance
- WordPress Experts
Social Media
Build followers and keep fans engaged with content they'll want to like and share with our expert social media marketing.
- Our Leading Approach
- Social Media Content
- Page & Post Management
- Paid Ads Management
- Build Followers
- Influencers / Partnerships
