Paid Search Advertising

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The Top Position

The goal of Search Engine Marketing is get your business on page one of the search engine results pages (commonly referred to as SERPs).  When a potential buyer is looking for what you sell, they will enter specific keywords into their browser, and search engines like Google, Bing, Yahoo, etc. will return what they think is the best result.  

Most searchers never go past page one of the search results, so having your business rank high for relevant keywords is critical for a chance to lead them to your website. 

Your business can rank on page one of search results by organically being picked by the engine as the most likely to be what you were seeking, or by bidding for a paid spot at the very top.

Ranking organically is a practice called Search Engine Optimization and is a long-term strategy. It doesn't happen over night, there's a lot of competition, and there's no guarantee you'll rank in the top placements. But you can bypass that competition and bid for very top position by offering to pay the most for the visitor's click to your website.

  • Google Ads
  • Bing Ads
  • Location Targeting
  • Ad Schedule Targeting
  • Device Targets
  • Demographic Targeting
  • Set Budget Limits

Digital Advertising

We create and manage compelling campaigns for maximum impact. Bidding on clicks is a dedicated effort, and our team can help you make the most of your campaign budget.

  • Dedicated Management
  • Keyword Planning
  • Transparent Reporting & Spend ROI
  • Conversion Tracking
  • Customized Reporting
  • Re-Marketing
  • Display Ads

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Targeted Display Ads

Get More Customers with Targeted Display Ads. A great way to reach more potential customers by targeting specific demographics, interests, and locations, you can ensure that your ad is seen by people who are more likely to be interested in what you're selling.

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Search Engine Optimization

See our Search Engine Optimization (SEO) and Content Marketing services for more information on keyword driven landing pages and Digital Advertising options that help your website rank in search results.

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Paid Search Advertising FAQs

Q: Is paid search advertising cost-effective for small businesses in Philadelphia?

A: Yes, paid search advertising can be highly cost-effective for Philadelphia small businesses. The On Fire Group tailors campaigns to fit your budget while targeting specific keywords and demographics, ensuring your ads reach potential customers who are actively searching for your products or services, maximizing ROI.

Q: How quickly can I see results from paid search advertising?

A: Paid search advertising often delivers immediate results, as your ads start appearing in search results as soon as your campaign goes live. The On Fire Group ensures that Philadelphia small businesses see a significant increase in traffic and potential leads shortly after the campaign's launch, offering a quick boost to your marketing efforts.

Q: Can The On Fire Group help me target my ads to specific demographics in Philadelphia?

A: Absolutely. We specialize in crafting paid search advertising campaigns that target specific demographics, including location, age, interests, and more, ensuring your ads are seen by the right audience. This precision targeting increases the effectiveness of your ads and improves your conversion rates.

Q: How do you determine the right keywords for my paid search campaigns?

A: The On Fire Group conducts thorough keyword research to identify terms that your target audience in Philadelphia is using to search for your products or services. We focus on selecting keywords that not only have high search volumes but are also relevant and competitive for your specific market, optimizing your campaign's performance.

Q: How can I track the success of my paid search advertising campaigns?

A: We provide detailed reporting and analytics that track key metrics such as click-through rates, conversion rates, and ROI. The On Fire Group ensures that Philadelphia businesses have clear insights into how their paid search campaigns are performing, allowing for ongoing optimization and adjustment to maximize results.

Complimentary Marketing Assessment

Every brand has room to improve. We identify potential wins for immediate impact, and propose enhancements for improving awareness and interest among your buyers.

  • Quick dive into your brand's visual and messaging consistency.
  • Overview of your digital presence and first impressions.
  • Expert observations on potential areas of improvement.

Philadelphia Digital Marketing Services

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Impress your customers with professional brand materials.

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Branding & Logos

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Reach your audience with messaging that inspires action.

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Digital Marketing

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Website Design

Rank in search results and guide customers to action.

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Website Design

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Social Media

Keep fans engaged with content they'll like and share.

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Social Media

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