Digital Marketing Services

Philadelphia Small Business Marketing Agency thumbs up to affordable digital marketing services

Marketing That Gets Results


Our digital marketing services simplify cross-channel marketing and focus on delivering results. Technology is at the forefront of modern marketing where metrics and data drive smart decisions. This makes executing digital marketing campaigns harder for those that aren't fluent with with API keys, tracking pixels, cloud integrations, and code snippets.

A successful digital marketing strategy requires online presence across multiple channels to capture attention, educate buyers, and inspire purchases. This means having websites that receive visitors, social media management, pay per click campaigns, and email marketing driven by content that inspires action.

If your business struggles with identifying adequate resources, planning effective reach, or just getting things moving in the right direction, you're not alone! The good news - we're a full-service marketing agency that can do it for you affordably!

  • Creating Awareness
  • Increasing Market Share
  • Introducing New Products

  • Developing Existing Markets
  • Expanding New Markets
  • Encouraging Loyalty
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Email
Marketing

Timely messages deployed to opt-in subscribers with engaging subject lines and material, we get emails opened, while following best practices for maximum inbox delivery.

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Content
Marketing

We produce fresh relevant share-worthy material for blogs, PR, news, and social media built around relevant keywords that improve visitor traffic to your website.

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Search Engine Optimization (SEO)

With on-page and off the page tactics, we drive traffic to your website and increase your position in search rankings so visitors can find you when they search with relevant keywords.

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Paid Digital
Advertising

Bidding for clicks puts your website at the top of Google search results. We set up goal-driven funnels and performance tracking on clicks and tasks like filling out a form or calling your business.

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Managed
Social Media

We manage social media pages, build followers, negotiate with influencers, post regular scheduled content, boost posts, buy advertising, answer customer inquiries, and much more.

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Digital Marketing Strategy


Our digital marketing services begin by developing campaign goals like increased phone calls, webinar registrations, more completed contact forms, and of course increases in purchases. 

We implement full-service digital marketing that includes expert graphic design services, well-crafted messaging, setup of tracking protocols, landing pages, and easy to understand performance reporting. Our approach:

  • Define Market Opportunities
  • Set Goals & Objectives
  • Identify Customer Profile & Audience Segments
  • Research Competitor Landscape
  • Position The Messaging, Value Propositions, Mission, and Story
  • Decide Channels, Nurturing Tactics, Pricing Strategy
  • Execute Multi-Channel Campaign
  • Measure KPI, Benchmarks, and Optimize Performance

Your Buyer Journey


Your buyer journey begins with an event that creates a problem to be solved, or a goal to be reached. Where do you rank on their list of options? Do they already know you exist? What do they find when they enter keywords that offer solutions? Did your business rank? Or are your competitors ranking at the top of search results? 

When your prospect evaluates their options, are they convinced that you’re the expert that best suits their needs? When they look at your social channels, what do they see? Followers? Consistent post activity, where others are engaging and asking questions? Or is it a dead zone with low audience involvement? Even worse, are you not even there, giving way for your competitors to win your opportunities?

philadelphia small business digital marketing services marketing funnel diagram

Awareness

  • Digital Marketing / Content
  • Email Marketing
  • Display Ads / Banners
  • Social Media Sponsored Ads
  • Youtube / Video Ads
  • Print / Direct Mail

Research

  • Google / Organic Search (SEO)
  • Pay Per Click (SEM) / Re-Marketing
  • How-To Videos / Explainer Videos
  • Maps
  • Directories
  • Apps

EVALUATION

  • Reviews / Testimonials
  • Brochures / Marketing Collateral
  • ROI / Price Shopping
  • Blogs / Infographics / White Paper
  • Influencers
  • Social Media Activity / Engagement
  • Free Trial Offers

PURCHASE

  • Website / Ecommerce
  • Progressive Web Application (PWA)
  • In-Store / Location
  • Sales Executive
  • Affiliates

Advocacy

  • Experience Sharing
  • Customer Reviews
  • Customer Blog/Post
  • Unboxing / How-To Videos
  • Word of Mouth
  • Repeat Purchases
Delaware Valley Digital Marketing Agency Marketing Segments Infographic

Digital Marketing Audience


The most effective way we reach your ideal customers is to break the marketplace down into groups based on common needs and characteristics. The more information you have on your buyers, the easier it is to create meaningful messaging that demonstrates value.

Our digital marketing services build targeted campaigns that attract the highest quality prospects with messaging that acknowledges pain points, desires, and goals, motivating them to become your next customer. 

Geographic

  • Zip Code
  • City/Region
  • Country
  • Location Distance
  • Transportation
  • Population Density (Urban/Rural)
  • Language
  • Climate

Demographic

  • Age
  • Gender
  • Family
  • Ethnicity
  • Nationality
  • Marital Status
  • Education
  • Occupation
  • Income

Psychographic

  • Goals
  • Needs
  • Values
  • Lifestyle
  • Interests
  • Affiliations (Political / Religious)
  • Hobbies
  • Personality

Behavioral

  • Purchase Habits
  • Loyalty
  • Brand Preference
  • Status
  • Benefits
  • Attitude
  • Usage Rate
  • Readiness
  • Satisfaction

Next Step - Reach More Customers!

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Philadelphia Digital Marketing Services

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Branding

We develop brand identities and professional logo designs, so your business will appeal to buyers in the marketplace.


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Marketing

Our digital marketing services reach your target audience with messaging that commands attention and inspires action.


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Website Design

Drive sales with a website design that ranks in search results and guides customers along their path to purchase.


Learn More About Website Design

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Social Media

Build followers and keep fans engaged with content they'll want to like and share with our expert social media marketing.


Learn More About Social Media Marketing