Marketing Services
Marketing That Gets Results
Technology is at the forefront of modern marketing where data drives smart decisions. This makes executing campaigns harder for businesses that aren't fluent with with API keys, tracking pixels, A.I. integrations, and a whole lot more techie talk.
If your business struggles with marketing and technology, you're not alone! The good news - we're a full-service agency that can do it for you affordably!
- Creating Awareness
- Increasing Market Share
- Introducing New Products
- Developing Existing Markets
- Expanding New Markets
- Encouraging Loyalty
Email
Marketing
With engaging subject lines, we get emails opened using best practices for inbox delivery.
Content
Publishing
Share-worthy material for blogs, around keywords that increase traffic to your website.
Search Engine
Optimization (SEO)
We increase your position in search rankings so visitors can find you online.
Digital
Advertising
We produce, deliver, and monitor paid digital ads, retargeting, clicks and funnels.
Managed
Social Media
We produce content, build followers, negotiate with influencers, and much more.
Marketing Strategy
We begin with campaign goals like increased phone calls, webinar registrations, completed contact forms, and of course purchases. Then we implement full-service marketing campaigns that includes graphic design services, well-crafted messaging, tracking protocols, landing pages, performance reporting and more.
Audience Targeting
We take your audience profile and break it down into actionable segments. Whether the focus is loyalty, proximity, or discretionary spending, we allocate resources efficiently, lowering your cost to acquire new customers.
Geographic
- Zip Code
- City/Region
- Country
- Location Distance
- Transportation
- Population Density (Urban/Rural)
- Language
- Climate
Demographic
- Age
- Gender
- Family
- Ethnicity
- Nationality
- Marital Status
- Education
- Occupation
- Income
Psychographic
- Goals
- Needs
- Values
- Lifestyle
- Interests
- Affiliations (Political / Religious)
- Hobbies
- Personality
Behavioral
- Purchase Habits
- Loyalty
- Brand Preference
- Status
- Benefits
- Attitude
- Usage Rate
- Readiness
- Satisfaction
Buyer Journey
Your buyer journey begins with an event that creates a problem to be solved, or a goal to be reached. Where do you rank on their list of options? Do they already know you exist? What do they find when they enter keywords that offer solutions? Did your business rank? Or are your competitors ranking at the top of search results?
When your prospect evaluates their options, are they convinced that you’re the expert that best suits their needs? When they look at your social channels, what do they see? Followers? Consistent post activity, where others are engaging and asking questions? Or is it a dead zone with low audience involvement? Even worse, are you not even there, giving way for your competitors to win your opportunities?
Awareness
- Digital Marketing / Content
- Email Marketing
- Display Ads / Banners
- Social Media Sponsored Ads
- Youtube / Video Ads
- Print / Direct Mail
Research
- Google / Organic Search (SEO)
- Pay Per Click (SEM) / Re-Marketing
- How-To Videos / Explainer Videos
- Maps
- Directories
- Apps
EVALUATION
- Reviews / Testimonials
- Brochures / Marketing Collateral
- ROI / Price Shopping
- Blogs / Infographics / White Paper
- Influencers
- Social Media Activity / Engagement
- Free Trial Offers
PURCHASE
- Website / Ecommerce
- Progressive Web Application (PWA)
- In-Store / Location
- Sales Executive
- Affiliates
Advocacy
- Experience Sharing
- Customer Reviews
- Customer Blog/Post
- Unboxing / How-To Videos
- Word of Mouth
- Repeat Purchases
Marketing Services FAQs
Q: How do I know which marketing services are right for my business?
A: The On Fire Group assesses your business goals, target audience, and market environment to recommend the most effective marketing services. We provide a customized strategy that aligns with your Philadelphia business's unique needs, ensuring optimal use of your marketing budget for maximum impact.
Q: Can marketing services help me reach a wider audience in Philadelphia?
A: Yes, our marketing services are designed to expand your reach in the Philadelphia and Delaware Valley area. By utilizing a mix of digital, content, and traditional marketing strategies, The On Fire Group helps your business connect with a broader audience, increasing visibility and customer engagement.
Q: How do you measure the success of your marketing services?
A: Success is measured through a variety of metrics, including website traffic, conversion rates, social media engagement, and ROI. The On Fire Group uses these metrics to continually refine and optimize your marketing strategy, ensuring the best possible outcomes for your Philadelphia business.
Q: How quickly can I see results from marketing services?
A: While some strategies may yield quicker results, effective marketing often requires a consistent and sustained effort. The On Fire Group sets realistic expectations for Philadelphia businesses, with most seeing tangible results within 3-6 months as we build momentum and refine strategies for your specific market.
Philadelphia Digital Marketing Services
Branding
Impress your customers with professional brand materials.
- Brand Identity & Strategy
- Branding Process
- Professional Logo Design
- Graphic Design
- Brand Style Guides
- Brand Manuals
Branding & Logos
Marketing
Reach your audience with messaging that inspires action.
- Search Engine Optimization (SEO)
- Digital Advertising (SEM) / Pay Per Click (PPC)
- Email Marketing
- Blog / Content Publishing
Digital Marketing
Website Design
Rank in search results and guide customers to action.
- Website Design / Development
- (CMS) Content Management Systems
- WordPress Maintenance
- WordPress Experts
Website Design
Social Media
Keep fans engaged with content they'll like and share.
- Our Leading Approach
- Social Media Content
- Page & Post Management
- Paid Ads Management
- Build Followers
- Influencers / Partnerships
Social Media
