Digital MArtketing Services

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Marketing That Gets Results


Data drives smart decisions and technology is at the forefront of modern marketing. This makes executing campaigns harder for those that aren't fluent with with API keys, tracking pixels, cloud integrations, social channels and so on. Our digital marketing services simplify cross-channel marketing campaigns and focus on driving results. 

Successful marketing requires a presence on multiple channels to capture attention, educate buyers, and inspire purchases. This means having websites that receive visitors, a presence on social media, digital ads that funnel to landing pages, email messages delivered to subscribers, all driven by content that inspires action.

If your business struggles with identifying adequate resources, planning effective reach, or just getting things moving in the right direction, you're not alone! The good news - we're a full-service digital marketing agency that can do it for you affordably!

  • Creating Awareness
  • Increasing Market Share
  • Introducing New Products

  • Developing Existing Markets
  • Expanding New Markets
  • Encouraging Loyalty

Email
Marketing

Timely messages deployed to opt-in subscribers with engaging subject lines and material, we get emails opened, while following best practices for maximum inbox delivery.

Content
Marketing

We produce fresh relevant share-worthy material for blogs, PR, news, and social media built around relevant keywords that improve visitor traffic to your website.

Search Engine Optimization (SEO)

With on-page and off the page tactics, we drive traffic to your website and increase your position in search rankings so visitors can find you when they search with relevant keywords.

Paid Digital
Advertising

Bidding for clicks puts your website at the top of Google search results. We set up goal-driven funnels and performance tracking on clicks and tasks like filling out a form or calling your business.

Managed
Social Media

We manage social media pages for our clients, build followers, negotiate with influencers, post regular scheduled content, boost posts, buy advertising, answer customer inquiries, and much more.

small business marketing strategy mission goals and more

Digital Marketing Strategy


Our digital marketing campaigns begin by developing results-oriented strategies like increased phone calls, lead inquiries, more completed contact forms, and of course increases in purchases. 

We implement full-service programs that include expert graphic design services, crafting engaging messaging, setting up all the tracking protocols, landing pages, and deliver results with easy to digest performance reporting.

  • Define Market Opportunity
  • Set Goals & Objectives
  • Identify Customer Profile & Audience Segments
  • Research Competitor Landscape
  • Position The Messaging, Value Propositions, Mission, and Story
  • Decide Channels, Nurturing Tactics, Pricing Strategy
  • Execute Multi-Channel Campaign
  • Measure KPI, Benchmarks, and Optimize Performance

Your Buyer Journey


Your buyer journey begins with an event that creates a problem to be solved, or a goal to be reached. Where do you rank on their list of options? Do they already know you exist? What do they find when they enter keywords that offer solutions? Did your business rank? Or are your competitors ranking at the top of search results? 

When your prospect evaluates their options, are they convinced that you’re the expert that best suits their needs? When they look at your social media, what do they see? Followers? Consistent post activity, where others are engaging and asking questions? Or is it a dead zone with low audience involvement? Even worse, are you not even there, giving way for your competitors to win your opportunities?

small business marketing funnel

Awareness

  • Content Marketing
  • Email Marketing
  • Display Ads / Banners
  • Social Media Sponsored Ads
  • Youtube / Video Ads
  • Print / Direct Mail

Research

  • Google / Organic Search (SEO)
  • Pay Per Click (SEM) / Re-Marketing
  • How-To Videos / Explainer Videos
  • Maps
  • Directories
  • Apps

EVALUATION

  • Reviews / Testimonials
  • Brochures / Marketing Collateral
  • ROI / Price Shopping
  • Blogs / Infographics / White Paper
  • Influencers
  • Social Media Activity / Engagement
  • Free Trial Offers

PURCHASE

  • Website / Ecommerce
  • Progressive Web Application (PWA)
  • In-Store / Location
  • Sales Executive
  • Affiliates

Advocacy

  • Experience Sharing
  • Customer Reviews
  • Customer Blog/Post
  • Unboxing / How-To Videos
  • Word of Mouth
  • Repeat Purchases
small business audience profile infographic

We Find Your Audience


The most effective way we reach your ideal customers is to break the marketplace down into groups based on common needs and characteristics. The more information you have on your buyers, the easier it is to create meaningful messaging that demonstrates value.

Our digital marketing services build multi-channel campaigns targeted to attract the highest quality prospects using brand-specific messaging that meets their needs, acknowledges their pain points, positions, goals, and motivating them to become new and repeat customers. 

Geographic

  • Zip Code
  • City/Region
  • Country
  • Location Distance
  • Transportation
  • Population Density (Urban/Rural)
  • Language
  • Climate

Demographic

  • Age
  • Gender
  • Family
  • Ethnicity
  • Nationality
  • Marital Status
  • Education
  • Occupation
  • Income

Psychographic

  • Goals
  • Needs
  • Values
  • Lifestyle
  • Interests
  • Affiliations (Political / Religious)
  • Hobbies
  • Personality

Behavioral

  • Purchase Habits
  • Loyalty
  • Brand Preference
  • Status
  • Benefits
  • Attitude
  • Usage Rate
  • Readiness
  • Satisfaction

Next Step - Reach More Customers!

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Digital Marketing Agency Services

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Branding

We develop brand identities and professional logo designs, so your business will appeal to buyers in the marketplace.


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Marketing

Our digital marketing services reach your target audience with messaging that commands attention and inspires action.


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Website Design

Drive sales with a website design that ranks in search results and guides customers along their path to purchase.


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Social Media

Build followers and keep fans engaged with content they'll want to like and share with our expert social media marketing.


Learn More About Social Media Marketing