Philadelphia Branding Agency
Small Business
Branding & Logo Design
We're a Philadelphia branding agency. Our specialty is small business brand identity, new business creative & logo design, graphic design marketing materials, and custom websites.
We begin by identifying your target buyers, where and why they will buy from you and strategically position your brand for the marketplace.
We translate your concept into a visual experience that connects with buyer needs, emotions, and desires. This sets the stage for meaningful messaging that builds trust around a solid brand foundation.
BRAND IDENTITY
Why does your brand exist? Who are you trying to reach? What is exceptional about what you do? Describe the values that drive your organization. What is your purpose?
Developing your identity is an important branding process that seeks to understand who you are, what value you bring to the masses, and why customers should buy from you over competing brands. This identity then becomes the design, logo, slogan, and message that appeals to buyers and builds equity.
Brand Equity
Existing customers are more likely to try any new product from brands that have achieved their loyalty. Brand loyalty requires consistency at all levels of the organization, reaching customer expectations and becoming part of their lifestyle.
Brand consistency builds trust and reliability, the cornerstone of how you build followers and connect with your audience today, tomorrow, and twenty years from now.
Branding Agency Process
Whether you're defining or re-defining your brand strategy, our Philadelphia branding agency has your project covered from concept to a complete marketing plan. Not only do we provide expert logo design, but we define your position, voice, and audience persona.
We can produce all the stationary, business cards, and collateral you need to look outstanding when it's time to face your customers. In addition to small business business branding, we offer a wide array of graphic design services for corporate brochures, social media, and ppc digital advertising.
DISCOVERY
- Mission, Vision & Why
- Products / Services
- Competitor Landscape
- Market Environment
- Customer Segment
- Customer Journey
- Buyer Persona
- Visual Experience
DEFINITION
- Core Values
- Story
- S.W.O.T. Analysis
- Growth Strategy
- Target Market/Audience
- Differentiators
- Advantages
- Unique Value Proposition
IDENTITY
- Name Procurement
- Logo Design
- Slogan
- Trademark
- Personality
- Image
- Narrative
- Domain Procurement
POSITION
- Style Guide
- Brand Manifesto
- Key Messaging
- Customer Experience
- Marketing Collateral
- Presentations
- Stationary / Business Cards
- Signage/Packaging
Professional Logo Design
Emblems • Pictorals • Logotype • Abstract • Lettermark • Mascot • Combinations
We deliver top quality affordable logo design for businesses. From restaurants to retail, home services, and realty, we're ready to bring your visual identity to life with a professional business logo. We're experts in typography and have a vast knowledge of lettering history, uses, and commercial applications.
From traditional styles that have been around for ages to the newest modern, casual, corporate, or upscale design trends, we know how to compliment your image with a stunning small business logo design that makes just the right statement about who you are and what you do.
Brand Manual / Style Guide
Promote consistency by having the right tools. A critical step is to get your brand elements written down and stated in a visual brand style guide. This is a communication tool for partners, press, public relations, and any other entities that want publishable information on your company.
We make brand guides that set standards for how your business should be represented, contributing to recognizability, and keeps your marketing message focused. Save time and money by having a style guide prepared for distribution internally, and externally.
- Color
- Culture
- Domain Name
- Image
- Logo
- Mission
- Personality
- Photo style
- Position
- Promise
- Story
- Strategy
- Symbols
- Target Audience
- Typography
- Values
- Vision
- Voice / Tone
Philadelphia Branding Agency
At Your Service
- Expertise: We develop a brand strategy tailored to your unique business and help you stand out among a marketplace of competitors.
- Objectivity: We provide an outside perspective, helping you identify strengths, weaknesses, opportunities, and threats via a SWOT analysis.
- Strategy: We develop a comprehensive brand strategy and message that aligns with your business goals and your target audience.
- Consistency: We ensure your brand message and visual identity are consistent across all media channels.
- Brand Awareness: We help your business achieve brand awareness, making it easier for customers to identify who you are and what you do.
- Competitive Advantage: Through our positioning consulting, we identify what makes your business stand out among other competitors, giving you an advantage in a crowded market.
- Creativity: We bring fresh creative ideas that take your company from a small business to a memorable brand.
Next Step - Reach More Customers!
Digital Marketing Services
Branding
We develop brand identities and professional logo designs, so your business will appeal to buyers in the marketplace.
- Brand Identity & Strategy
- Branding Process
- Professional Logo Design
- Graphic Design
- Brand Style Guides
- Brand Manuals
Marketing
Our digital marketing services reach your target audience with messaging that commands attention and inspires action.
- Search Engine Optimization (SEO)
- Digital Advertising (SEM) / Pay Per Click (PPC)
- Email Marketing
- Blog / Content Publishing
Website Design
Drive sales with a website design that ranks in search results and guides customers along their path to purchase.
- Website Design / Development
- (CMS) Content Management Systems
- WordPress Maintenance
- WordPress Experts
Social Media
Build followers and keep fans engaged with content they'll want to like and share with our expert social media marketing.
- Our Leading Approach
- Social Media Content
- Page & Post Management
- Paid Ads Management
- Build Followers
- Influencers / Partnerships
