Search Engine Optimization (SEO)

Drive Organic Visitors

Search engine results bring qualified visitors to your site without having to pay a third party for the visit. Having an optimized website opens more opportunities for the right visitors to find your business when they use search engines.

SEO is the practice of optimizing your website to rank higher than your competition in search engine results like Google or Bing. Success is often measured by the website ranking on page 1 of the result pages from relevant keyword searches, where the click activity is strongest.

Rank Higher

With almost 2 billion websites on the internet and over 28 million small businesses in the USA, not only do you need a website, your potential customers need to be able to find you before they visit your competitors.

Our Search Engine Optimization (SEO) services help your business achieve more visibility when buyers are searching for products and services like yours! We focus on known ranking factors and industry best practices.

User Experience

Site Speed / Performance
Mobile Friendly / Responsive
Easy To Navigate
Easy To Share
Structured Layout

Listings & Resources

Google My Business Profile
Yelp & Bing Listings
Relevant Niche Directories
Local Business Listings
Customer Reviews

Technical

Keyword Planning
Quality Backlinks
Compress & Optimize Media
Target Keywords Match Visitor Intent
Code Optimized For Indexing

Content

Engaging Copywriting
Relevant To Audience
Scheduled Article Publishing
Keyword Rich Landing Pages
Guest Posts On Niche Blogs

Social Media

Claim Social Handles & Profiles
Interlink Networks
Build Search Demand
Social Profiles Rank In Search
Social Content Is Indexed

Websites

Link Building Strategy
Local Servers / CDN
Organized Drill Down Pages
Conversion Optimization
Installed SEO Management Solution

Philadelphia SEO Agency site architecture graphic

Our Approach

We follow industry best practices for “White-hat” SEO; an industry term for the good guys that follow best practices and recommendations by Google for user experiences. We act as partners with search engines to help rank content that is relevant to users searching for you, which leads to more sustainable gains long-term.

We begin with keyword and competitor analysis, determine which ranking factors have the most room for improvement and improving content that drives viewers to your website.

High Importance SEO Ranking Factors

Quality Content: Original, comprehensive, relevant, and valuable content tailored to user intent.
Mobile-Friendliness: Responsive design that works well on mobile devices.
Page Speed: Fast-loading pages, both on desktop and mobile.
Secure and Accessible: "https" encryptions and a site that's easily crawled by indexing services.
User Experience (UX): Easy navigation and engaging user experiences.
Backlinks: Relevant High-quality backlinks from trustworthy sites.
Optimized Content: Use of relevant keywords in titles, headers, and throughout the creative messaging.
Technical SEO: Proper use of schema markup and meta tags (the techy stuff in the background).

Other Notable SEO Ranking Factors

Social Signals: Shares and likes on social media.
User Engagement: Metrics like bounce rate, dwell time, and click-through rate (CTR).
Internal Linking: Proper use of internal links to help with user navigation and information architecture.
Site Architecture: Well-organized content and a logic hierarchy that helps with indexing.
Local SEO: Presence in Google My Business, local citations, with name, address and phone number consistency.
Content Freshness: Regularly updated content can signal relevancy to search engines.

We Measure Performance

We implement tools on your website that track visitor paths and support search engine indexing that helps your site get noticed faster. We provide key insights each month on the performance of your investment.

Pages Landed / Exited
New Visitors Per Month
Returning Visitors Per Month
Visitor Region / Country
Highest Page Visit
Conversion Tracking

Broken Link Scan
Backlinks To Your Website
Server Errors
Search Engine Crawl Error
Submit Sitemaps to Google

Search Engine Optimization (SEO) FAQs

Q: How long does it take to see results from SEO efforts?

A: SEO is a long-term strategy, and results typically start to become visible within 3 to 6 months, depending on the competitiveness of your industry and the current state of your website. The On Fire Group works diligently to optimize your Philadelphia business's online presence, ensuring gradual improvement in rankings and organic traffic over time.

Q: Can The On Fire Group improve my local SEO to attract more customers from Philadelphia?

A: Yes, local SEO is one of our specialties. We optimize your website and online presence to rank higher in local search results, making it easier for Philadelphia customers to find your business. This includes managing your Google My Business listing, local citations, and reviews to enhance your local visibility.

Q: How do you choose which keywords to focus on for my business's SEO strategy?

A: We conduct comprehensive keyword research to identify terms that are not only relevant to your business and services but also have a high search volume and purchase intent among your Philadelphia target audience. Our goal is to focus on keywords that will drive the most effective traffic to your site.

Q: Is SEO worth the investment for small businesses?

A: Absolutely! SEO provides a high return on investment by targeting users who are actively searching for your products or services online, which often drives a qualified sale/lead/prospect. The On Fire Group ensures that your Philadelphia business is visible to these potential customers, driving organic traffic and generating leads at a lower cost compared to paid advertising channels.

Q: How does The On Fire Group stay up to date with SEO algorithm changes?

A: We continuously monitor search engine updates and algorithm changes to adapt our strategies accordingly using best practices. We view Google as a partner, and focus on tactics that perform well over time. Our team stays informed through industry research and actively participating in discussions with global SEO communities. This proactive approach ensures that your Philadelphia business's SEO strategy remains effective and your online presence strong.

Complimentary SEO Audit

Every brand has room to improve. We identify potential wins for immediate impact, and propose enhancements for improving awareness and interest among your buyers.