Email Marketing

Database Email Marketing

The number one way to reach customers and leverage first party data in 2024 is still by far, email marketing. CRM databases and cloud integrations allow us to easily connect customer data, segment our list, and personalize messages in more ways than ever before.

We build email lists and deploy timely engaging emails that get opened, clicked, and motivate conversions. Our message deployments follow industry best practices for inbox delivery, audience interaction, and sender reputation.

Compelling Subject Lines
A/B Testing Variations
Single Central Idea
Clear Calls To Action

Relevant to Your Audience
Display Across All Devices
Spam Analysis Checks
Email Ping Verification

Traffic Generation • Lead Nurturing • Loyalty & Retention • Customer Engagement • Brand Awareness • Direct Sales

Responsive Email Design

Our custom designed responsive emails are easy to read across any device, mobile smartphone, tablet, laptop and desktop.

Contact List Segmenting

If you need to send different message variations for customer groups, based on criteria that matters to your business, we can help optimize that engagement.

AUTOMATed / DRIP Scheduling

By using triggers to schedule sending messages, we nurture your prospect through the pipeline, moving them closer to becoming a customer.

engaging Subject lines

Captivating subject lines get emails opened, and we carefully craft content that inspires high open rates and further engagement.

Opens & Click Tracking

Opens and click tracking, are measured for all emails sent, and we can set up A/B testing to optimize positive results.

Conversion Measurement

Conversion reports indicate when subscribers reached, landed, or purchased, based on defined goals and objectives, by use of tracking codes we embed on your website.

Sender INBOX DELIVERY Practices

Sender reputation is everything, and we know how to avoid spammy keyword triggers, so emails make it to the inbox, not the junk folder, and minimizes unsubscribes.

Opt-In Subscriber Growth

We measure new subscribers, and work with your website forms to maximize capturing and growing a list of interested opt-in subscribers. This drives higher open rates and click participation.

Email Marketing FAQs

Q: How effective is email marketing for local businesses in Philadelphia?

A: Email marketing is highly effective for Philadelphia local businesses, offering a direct channel to communicate with customers and prospects. The On Fire Group leverages personalized, targeted email campaigns that speak directly to the interests and needs of your local audience, driving engagement and conversions.

Q: What type of content should I include in my email marketing campaigns?

A: Your email content should be diverse and relevant, including promotional offers, informative content, local news, and updates about your business. The On Fire Group helps create a balanced content strategy that keeps your Philadelphia audience engaged and encourages action.

Q: How can I grow my email list while ensuring compliance with spam laws?

A: Growing your email list involves implementing opt-in strategies, such as sign-up forms on your website and social media platforms. The On Fire Group ensures that all strategies comply with regulations like CAN-SPAM, protecting your Philadelphia business from legal issues and maintaining your email deliverability.

Q: Can email marketing drive real ROI for my small business?

A: Absolutely, email marketing offers one of the highest ROIs among digital marketing channels due to its low cost and high engagement rates. The On Fire Group designs email campaigns for Philadelphia businesses that are tailored to drive sales and customer engagement, providing measurable returns on your investment.

Q: How often should I send emails to my customers?

A: The frequency should be balanced to keep your audience engaged without overwhelming them. The On Fire Group typically recommends a bi-weekly or monthly schedule, depending on your industry and the nature of your content. We analyze engagement metrics to fine-tune the frequency for optimal performance for Philadelphia businesses.

Complimentary Audit

Every brand has room to improve. We identify potential wins for immediate impact, and propose enhancements for improving awareness and interest among your buyers.