Social Media

Be The Conversation

Social media isn't about posts. It's about connecting and interacting with people that share common interest with your business, and it's a critical tool for your success. We bring your business to the conversation, growing followers, and publishing content that keeps your audience engaged.

Develop a better understanding of your audience.
Foster a social connection with your customers.
Engagement leads to better informed business decisions.

Our Approach

We create a positive influence by engaging, informing, and entertaining your audience.

Behind The Scenes

We turn daily routine into entertaining and engaging content, showing the world how you live up to your brand promises.

Your Story

Every great brand has a story. We share your achievements and milestones in a way that connects with your followers.

The Experts

You are masters at what you do. We show why you win the awards you win, and why you deserve the attention you get.

How-To

We share tips, tricks, and insights into the inner-workings of what you do and enhance engagement with your brand.

Inspire

We inspire your audience with how your products and services improve their lives, and build trust with your following.

Solutions

We educate your followers on how your products or services fit their buyer needs and improve their lives.

Increase Followers

We build your social media followers by utilizing attractive content to gain interest, sticky posts that cast a net for ongoing engagement, paid advertisements and influencer partnerships.

All of our social media services are done using best practices with the goals of bringing in fans most likely to participate long-term, and potentially become future customers.

Interests
Geography
Demographics
Age
All Relevant Social Media Platforms

Leverage Influencers

Social media influencers are a great way to grow your follower base. While this can include paying celebrities to endorse your products and services on their own pages, it's more practical at a local level to establish relationships with other small businesses or regional special interest groups.

We work with local writers, vlog/bloggers, and publicists through shared posts, events, or paid arrangements, bringing together followers with similar interests, needs and goals, opening doors to expand your fan base.

Social Media Management

We provide full service social media management, content-writing, post scheduling, cross-posting, photography, illustrations, and design graphics that add that special touch to your brand content.

Our social media marketing makes sure your page is connecting with the right audience in ways best suited for each social platform, and publishes content regularly to keep your audience participating with your brand.

Inspire • Inform • Educate • Convince • Entertain • Support

Daily

Comments and Inquiry Replies
Respond / React to Brand Mentions Online
Review / Comment On Influencer Posts
Check Competitor Pages / Posts
Check Brand / Industry News
What Is Trending / Hashtags
Investigate Keywords & Topics

Weekly

Paid Posts, Re-Marketing, & Ad Campaigns.
Track Ongoing Campaign Results
Observe Competition Top Posts
Boost Top Posts
Coordinate Upcoming News/Events/Goals
Review Upcoming Post Schedule

Monthly

Refine Strategy On Past Month Success
Analyze Competitor Social Media Pages
Compare Performance Against Competition
Ideate New Post Topics
Client Performance Review / Report
Client Report / Review Call

Paid Advertisements

We purchase advertising each platform's tools to reach the desired audience segment that best fits your customer profile. Social Media ads can be targeted around specific goals like making online purchases, increasing page followers, visits to your website, phone calls, and more.

Boosting Posts
Pay Per Click
Sponsored Posts

Retargeting / Remarketing
Audience Selection
Keyword Targeting

Geography and Interests
Insights & Reporting

Social Media Marketing FAQs

Q: How can social media marketing benefit my Philadelphia business?

A: Social media marketing can significantly increase your brand’s visibility and engagement with local customers. The On Fire Group utilizes platforms popular in Philadelphia to connect your business with the community, driving awareness and developing relationships that convert followers into customers.

Q: Which social media platforms are best for my business?

A: The best platforms depend on your target audience and business goals. The On Fire Group evaluates your Philadelphia business's unique characteristics and audience preferences to recommend the most effective platforms. Whether it’s Instagram, Facebook, LinkedIn, or others, we engage your audience where they are most active.

Q: How often should my business post on social media?

A: Consistency is key, but quality should never be sacrificed for quantity. The On Fire Group crafts a social media strategy for Philadelphia businesses that balances frequency with high-quality content tailored to engage your local audience, typically posting several times a week to maintain visibility and engagement.

Q: Can social media marketing drive sales for my business?

A: Yes, when executed properly, social media marketing can drive sales by building relationships with your audience and guiding them through the buying process. The On Fire Group creates targeted campaigns for Philadelphia businesses that highlight promotions, products, and services, encouraging direct interactions and conversions, but remember, social media is about people, not posts, so these calls to action are soft in comparison to the people-centric demonstration of expertise, value, and human connections we develop through social media.

Q: How do you measure the success of social media marketing?

A: We measure success through engagement rates, follower growth, traffic to your website from social media, and conversion rates. The On Fire Group provides detailed analytics and reporting for Philadelphia businesses, allowing you to see the tangible benefits of your social media marketing efforts and make informed decisions about future strategies.

Complimentary Social Media Audit

Every brand has room to improve. We identify potential wins for immediate impact, and propose enhancements for improving awareness and interest among your buyers.