Digital Marketing Princeton, NJ Businesses!
The On Fire Group is a digital marketing agency that helps businesses in Princeton New Jersey grow, through effective branding, marketing, website design, and social media.
We bring top talent, ready to help your business get results from your hard earned marketing budget. We know what it takes to affordably attract buyers and develop their interest into becoming your next best customer. Contact us today to discuss your marketing goals and wish list.
Owner / Founder Michael Spinka speaks about the marketing challenges small businesses face, and why The On Fire Group is the digital marketing agency Princeton, NJ needs right now.
We provide graphic design, website design, and marketing services for businesses in Princeton, NJ.
Effective Marketing Strategy
Logo & Brand Identity
Reach More Customers
Measurable Email Marketing
Increase Website Visitors
Improve Search Engine Rankings
Grow Social Media Followers
Building Trust & Loyalty
Marketing That Gets Results
Technology is at the forefront of modern marketing where data drives smart decisions. This makes executing campaigns harder for businesses that aren’t fluent with with API keys, tracking pixels, A.I. integrations, and a whole lot more techie talk.
Successful strategies require presence across many channels to capture attention, educate buyers, and inspire purchases. This means websites that get visited, social media that receives engagement, digital ads that build funnels, and sending emails that get opened.
If your Princeton, NJ business struggles with marketing and technology, you’re not alone! The good news – we’re a full-service agency that can do it for you affordably!
- Creating Awareness
- Increasing Market Share
- Introducing New Products
- Developing Existing Markets
- Expanding New Markets
- Encouraging Loyalty
Email
Marketing
With engaging subject lines, we get emails opened using best practices for inbox delivery.
Content
Publishing
Share-worthy material for blogs, around keywords that increase traffic to your website.
Search Engine
Optimization (SEO)
We increase your position in search rankings so visitors can find you online.
Digital
Advertising
We produce, deliver, and monitor paid digital ads, retargeting, clicks and funnels.
Managed
Social Media
We produce content, build followers, negotiate with influencers, and much more.
Princeton, New Jersey
Marketing Demographics
Local Consumer Snapshot
Total Population
48,672
Per Sq. Mile
362
Family Size
3
Median Age
40.8
Facebook Accounts
(Estimated)
43,805
Instagram Accounts
(Estimated)
17,522
Male
48.7%
Female
51.3%
Married
57.3%
Divorced
6.9%
Never Married
31.8%
Widowed
4%
Home Ownership
67.2%
Avg Home Value
$650,163
Median Household Income
$144,204
Median Individual Income
$59,725
Six+ Figure Income
62.4%
Family Dual Income
55.9%
Princeton, NJ Marketing Income Bands
Combined household income range that allows us to reach your ideal customer when marketing to Princeton New Jersey residents.
| Year | Progress |
|---|---|
| < 5k | 2.8% 2.8% |
| 5-10k | 1.4% 1.4% |
| 10-15k | 2.1% 2.1% |
| 15-20k | 1.8% 1.8% |
| 20-25k | 2.9% 2.9% |
| 25-35k | 3.8% 3.8% |
| 35-50k | 4.7% 4.7% |
| 50-75k | 9.1% 9.1% |
| 75-100k | 9.1% 9.1% |
| 100-150k | 14% 14% |
| 150k+ | 48.4% 48.4% |
Princeton, NJ Marketing Age Bands
We segment the population by age band to reach your best audience for marketing in Princeton, NJ.
| Year | Progress |
|---|---|
| < 10 | 8.9 8.9% |
| 10-19 | 17.1 17.1% |
| 20’s | 13.4 13.4% |
| 30’s | 9.9 9.9% |
| 40’s | 13.8 13.8% |
| 50’s | 15 15% |
| 60’s | 9.9 9.9% |
| 70’s | 7.1 7.1% |
| 80+ | 5 5% |
B2B & B2C Marketing Competition
The first step to marketing your business in Princeton, NJ is to understand the local competition. What are they doing well? What could they be doing better? Once you understand your competition, it’s time to develop a marketing plan that will help you stand out.
Top Marketing Categories
For Princeton, NJ 08540
| Total Businesses | Business Category |
|---|---|
| 435 | Business Services |
| 277 | Health Services |
| 146 | Retail |
| 98 | Legal Services |
| 87 | Realtor & Real Estate |
| 74 | Contractor Services |
| 58 | Restaurants & Takeout |
| 47 | Personal Services |
| 24 | Insurance Services |
| 14 | Automotive |
Get Started With Digital Marketing In Princeton, NJ Today!
Princeton consumers are increasingly turning to the internet to find local businesses. In fact, 46% of all searches are now for local businesses. If you want to reach these potential customers, you need to make sure your business is visible!
Why Hire Us
Hiring our Princeton, NJ Marketing Agency is a smart investment for businesses looking to boost their online presence, reach new customers, and drive sales. We set clear goals, track progress and measure results. Contact us today to learn more about how we can help your business grow.
Expertise
We are experts that have the knowledge and skills to plan and execute effective digital marketing strategies for your business.
Time-Saving
Implementing a successful marketing strategy can be time-consuming, and loaded with trial and error. We take care of all the details, allowing you to focus on running your business
Cost-Effective
Hiring a full-time digital marketing person can be expensive. Our fractional services provide more expansive expertise and services at extremely competitive rates.
Measurabe Results
We use data and analytics to track the effectiveness of your marketing campaigns. This leads to informed decisions that optimize your strategy as needed.
Competitive Edge
Having a strong online presence is essential for businesses of all sizes. We give your business the competitive edge to stand out from your competitors.
Local Knowledge
We have a deep understanding of the local market in the Delaware Valley. This is invaluable in developing a marketing strategy that resonates with your target audience.
We Know Local!
We proudly serve Mercer County, New Jersey and the Delaware Valley area (PA, NJ, DE, MD). Our local insights provide demographics, population, income, home values, as well as competition summaries for the Delaware Valley. Click here for more cities and towns.
Philadelphia Digital Marketing Services
Branding
Impress your customers with professional brand materials.
- Brand Identity & Strategy
- Branding Process
- Professional Logo Design
- Graphic Design
- Brand Style Guides
- Brand Manuals
Branding & Logos
Marketing
Reach your audience with messaging that inspires action.
- Search Engine Optimization (SEO)
- Digital Advertising (SEM) / Pay Per Click (PPC)
- Email Marketing
- Blog / Content Publishing
Digital Marketing
Website Design
Rank in search results and guide customers to action.
- Website Design / Development
- (CMS) Content Management Systems
- WordPress Maintenance
- WordPress Experts
Website Design
Social Media
Keep fans engaged with content they'll like and share.
- Our Leading Approach
- Social Media Content
- Page & Post Management
- Paid Ads Management
- Build Followers
- Influencers / Partnerships
Social Media
