Digital Marketing Springfield, PA Businesses!
The On Fire Group is a digital marketing, creative branding, website design, and social media agency serving Springfield Pennsylvania.
We believe in digital marketing that is simple, affordable, and effective. We help businesses stand out from the competition and connect with their ideal customers.
Owner / Founder Michael Spinka speaks about the marketing challenges small businesses face, and why The On Fire Group is the digital marketing agency Springfield, PA needs right now.
We provide graphic design, website design, and marketing services for businesses in Springfield, PA.
Effective Marketing Strategy
Logo & Brand Identity
Reach More Customers
Measurable Email Marketing
Increase Website Visitors
Improve Search Engine Rankings
Grow Social Media Followers
Building Trust & Loyalty
Marketing That Gets Results
Technology is at the forefront of modern marketing where data drives smart decisions. This makes executing campaigns harder for businesses that aren’t fluent with with API keys, tracking pixels, A.I. integrations, and a whole lot more techie talk.
Successful strategies require presence across many channels to capture attention, educate buyers, and inspire purchases. This means websites that get visited, social media that receives engagement, digital ads that build funnels, and sending emails that get opened.
If your Springfield, PA business struggles with marketing and technology, you’re not alone! The good news – we’re a full-service agency that can do it for you affordably!
- Creating Awareness
- Increasing Market Share
- Introducing New Products
- Developing Existing Markets
- Expanding New Markets
- Encouraging Loyalty
Email
Marketing
With engaging subject lines, we get emails opened using best practices for inbox delivery.
Content
Publishing
Share-worthy material for blogs, around keywords that increase traffic to your website.
Search Engine
Optimization (SEO)
We increase your position in search rankings so visitors can find you online.
Digital
Advertising
We produce, deliver, and monitor paid digital ads, retargeting, clicks and funnels.
Managed
Social Media
We produce content, build followers, negotiate with influencers, and much more.
Springfield, Pennsylvania
Marketing Demographics
Local Consumer Snapshot
Total Population
24,664
Per Sq. Mile
1,196
Family Size
3.25
Median Age
42.8
Facebook Accounts
(Estimated)
22,198
Instagram Accounts
(Estimated)
8,879
Male
48.3%
Female
51.7%
Married
60.9%
Divorced
7.1%
Never Married
26.3%
Widowed
5.7%
Home Ownership
92.1%
Avg Home Value
$314,837
Median Household Income
$115,244
Median Individual Income
$46,454
Six+ Figure Income
57.8%
Family Dual Income
63.5%
Springfield, PA Marketing Income Bands
Combined household income range that allows us to reach your ideal customer when marketing to Springfield Pennsylvania residents.
| Year | Progress |
|---|---|
| < 5k | 0.4% 0.4% |
| 5-10k | 0.4% 0.4% |
| 10-15k | 1.5% 1.5% |
| 15-20k | 1.1% 1.1% |
| 20-25k | 1.8% 1.8% |
| 25-35k | 4.4% 4.4% |
| 35-50k | 7.3% 7.3% |
| 50-75k | 12.3% 12.3% |
| 75-100k | 12.9% 12.9% |
| 100-150k | 25.2% 25.2% |
| 150k+ | 32.6% 32.6% |
Springfield, PA Marketing Age Bands
We segment the population by age band to reach your best audience for marketing in Springfield, PA.
| Year | Progress |
|---|---|
| < 10 | 11.7 11.7% |
| 10-19 | 12.3 12.3% |
| 20’s | 11.2 11.2% |
| 30’s | 11.5 11.5% |
| 40’s | 12.7 12.7% |
| 50’s | 15.3 15.3% |
| 60’s | 12.8 12.8% |
| 70’s | 7.5 7.5% |
| 80+ | 5 5% |
B2B & B2C Marketing Competition
The first step to marketing your business in Springfield, PA is to understand the local competition. What are they doing well? What could they be doing better? Once you understand your competition, it’s time to develop a marketing plan that will help you stand out.
Top Marketing Categories
For Springfield, PA 19064
| Total Businesses | Business Category |
|---|---|
| 110 | Retail |
| 95 | Health Services |
| 63 | Contractor Services |
| 59 | Business Services |
| 57 | Restaurants & Takeout |
| 52 | Personal Services |
| 22 | Realtor & Real Estate |
| 20 | Insurance Services |
| 19 | Automotive |
| 11 | Legal Services |
Get Started With Digital Marketing In Springfield, PA Today!
Are you ready to reach more customers in Springfield? We can help you optimize your website and online presence so that you show up when people are searching for local businesses.
Why Hire Us
Hiring our Springfield, PA Marketing Agency is a smart investment for businesses looking to boost their online presence, reach new customers, and drive sales. We set clear goals, track progress and measure results. Contact us today to learn more about how we can help your business grow.
Expertise
We are experts that have the knowledge and skills to plan and execute effective digital marketing strategies for your business.
Time-Saving
Implementing a successful marketing strategy can be time-consuming, and loaded with trial and error. We take care of all the details, allowing you to focus on running your business
Cost-Effective
Hiring a full-time digital marketing person can be expensive. Our fractional services provide more expansive expertise and services at extremely competitive rates.
Measurabe Results
We use data and analytics to track the effectiveness of your marketing campaigns. This leads to informed decisions that optimize your strategy as needed.
Competitive Edge
Having a strong online presence is essential for businesses of all sizes. We give your business the competitive edge to stand out from your competitors.
Local Knowledge
We have a deep understanding of the local market in the Delaware Valley. This is invaluable in developing a marketing strategy that resonates with your target audience.
We Know Local!
We proudly serve Delaware County, Pennsylvania and the Delaware Valley area (PA, NJ, DE, MD). Our local insights provide demographics, population, income, home values, as well as competition summaries for the Delaware Valley. Click here for more cities and towns.
Digital Marketing Services
Branding
Impress your customers with professional brand materials.
- Brand Identity & Strategy
- Branding Process
- Professional Logo Design
- Graphic Design
- Brand Style Guides
- Brand Manuals
Marketing
Reach your audience with messaging that inspires action.
- Search Engine Optimization (SEO)
- Digital Advertising (SEM) / Pay Per Click (PPC)
- Email Marketing
- Blog / Content Publishing
Website Design
Rank in search results and guide customers to action.
- Website Design / Development
- (CMS) Content Management Systems
- WordPress Maintenance
- WordPress Experts
Social Media
Keep fans engaged with content they'll like and share.
- Our Leading Approach
- Social Media Content
- Page & Post Management
- Paid Ads Management
- Build Followers
- Influencers / Partnerships
